One of We Love Sounds biggest acts is going live. Tiga told In The Mix last week that he will be bringing a live element to his sets at this years We Love Sounds festivals using his Australian fans as lab rats for his new experimental ambitions. He says the reason behind his 'Turbo Planet Live Show' is because he feels he need to lift his game and keep up with producers who are no longer focusing on making records but touring. Tiga goes on to tell In The Mix, “Nobody is really confident about making money on records anymore, that part of the industry is either dead or dying. So that leaves people with a lot more urgency to tour, and that means there is more people touring and it’s a more competitive market place, so everyone has to offer a little bit more. That and there’s always a natural desire to try something new, especially if you’ve been doing this for as long as I have.”
So does this answer the question, where does the dance music industry go from here? The Bloody Beetroots are doing it with their 'Death Crew 77', 2ManyDjs are doing it, The Proxy and Kissy Sell Out are doing it, even our local heros Def Starr are planning to go live. I guess time will only tell. All I know for sure is that this years We Love Sounds festival is going to be something special.
By Tim.
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